The Average Daily Rate (ADR) is a simple metric used to calculate the average rate per occupied room. ADR is most useful when comparing to previous periods or seasons to identify performance over time.

You calculate the average daily rate by dividing total room revenue by total rooms occupied. The ADR will give you the Average room rate of all of your rooms booked. It does not include any additional room revenue e.g. Breakfast, nor Canceled reservations.




Important Notes


  • ADR is calculating at an individual Property level, with the booking revenue being based on the booking stay date. The report includes (Instant) Confirmed Bookings and Held Bookings.

  • The revenue will only include commission and discount extras, and is GST Inclusive.

  • Unit Types which are not enabled for the Occupancy & Revenue report, will also not display statistics on the Dashboard's ADR Report.